SMX London 2014

Periodic Table of SEO What?

• The Periodic Table of SEO Ranking Factors (Search Engine Land): Site

Ranking Factor Element Trends

• Google’s Panda & Penguin updates (my articles on Search Engine Watch)

Tools

• Open Site Explorer
• Majestic SEO
• Google Webmaster Tools (Google account required)
• Screaming Frog
• Google SERP (doh): www.google.com

Missing Ranking Factor Elements

• More Structured Stuff
• XML Sitemaps

SEO Element Compounds

• CTR Factor
• Authority Path Factor
• Social Engagement Factor
• Indexing Factor