eMarCom West 2014 Resources

UnOptimization for User Experience

• Internships.com example: Site
• Persona resource (Smurfified): Moz.com

Google Bashing UnOptimization

• Is Google Evil? One guy thinks so
• Guest Blogging is Done – Matt Cutts Jan 2014
• Google’s Panda & Penguin updates (my articles on Search Engine Watch)

Tools

• Open Site Explorer
• Majestic SEO
• Google Webmaster Tools (Google account required)
• Screaming Frog
• Google SERP (doh): www.google.com

Testing Resources

• Site Apps
• iPerceptions
• Visual Website Optimizer